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Crown's electric forklifts are utilized on an every day basis to carefully redistribute storeroom materials and commodities. The organizations comprehensive product line consists of manual propelled pallet stackers and trucks, power pallet stackers and lift trucks, counterbalanced sit down and stand up lift trucks, narrow-aisle turret trucks, narrow-aisle reach trucks, and order picking equipment.
Environmental responsibility and preservation persists at the forefront of Crown's organizational culture. Crown has attained ISO 14001 certification and has been benefiting its consumers for many decades with their thought leadership and by exerting an extra effort in business administration and environmental stewardship. Crown has proudly achieved numerous awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was born in the rural American neighborhood of New Bremen, Ohio, USA. The business has grown from a one-room outfit into a globally recognized organization, currently considered to be the seventh biggest lift truck manufacturer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke formed the Crown business in 1945. Carl's son, James F. Dicke joined the family business later on that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President today, becoming the fourth generation of the Dicke family to uphold this position.
Now an internationally diversified company, Crown first manufactured temperature controls for coal burning furnaces, servicing a small client base. The production of these control units took place in a former hardware store stationed in New Bremen, Ohio, where Crown’s headquarters presently remain.
By the year 1949, Crown moved into the construction of rotators for antenna due the greater interest in televisions at the time. The product was proficient at improving the picture and reception quality. The company’s lucrative move enabled them to become a leading producer of units until 2001. The company ceased production in October after a decline in the global need for TV antenna rotators.
History – 1950 to 1975
Crown soon diversified its production to bring in the repair of mechanical and electrical components for private and government use in the early 1950's. Following a number of successful bids inside a short period of time, the company had developed a highly regarded business in this field.
Versatility and success dominated Crown’s capability to diversify once again. In 1957, production into the materials handling industry started with forklift production. The organization believed the industry demanded a smaller line of superior quality lift trucks. Crown promptly fashioned an exceptional range of contemporary equipment and swiftly evolved into the most rapidly evolving materials handling organization with its assortment of merchandise.
By 1966, Crown had ventured into the international material handling markets by opening up shop in Sydney, Australia. Sydney is at the moment a regional head office for Crown for all Pacific Asian sales, marketing and advertising, and services. Crown remains an unwavering market leader these days, supported by exceptional operations, solid sales and strong production operations.
In 1968, Crown established itself in the European market by acquiring an Irish production facility from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later that same year, Crown began their first London operation situated near Heathrow Airport. The sales and service operation of Crown’s complete lift truck line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing forklifts across Europe through autonomous dealers.
Crown History - 1975 to Current Day
Crown today has a sizable network of Crown-owned and independently-owned dealers in various key global markets providing a vast fleet of electric forklifts. They are accountable for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide national advertising and promotional sales support to all dealer and sales personnel. Both Crown sales and supplier personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse family of intercontinental dealers and Crown-owned sellers successfully operate in almost 100 foreign city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
